55DSL AW13 Short Film ‘Once Upon a Time in Italy’

After three incredibly successful years, 55DSL’s flagship series Kids in Italia is drawing to a close with ‘Once Upon a Time in Italy.’ The spirit of the brand is Italian, original, creative, street-smart, fun and relaxed – these are also the guiding principles that drive this final film’s aesthetic and artistic sensibilities.

Concerned by the exodus of promising Italian creative talent caused by the global recession, 55DSL set out to make a short film that playfully explores the lives of a group of young people struggling to make sense of their future, the dilemmas they face and the options available to them in these uncertain times.

With ‘Once Upon a Time in Italy’, 55DSL offer a slice of magic realism cinema, as heartwarming and sincere as the most uplifting Italo-disco track! It’s a film that sends a message of hope and inspiration to creative young people everywhere.

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