The Dream Factory (dir cut)


The Fender Custom Shop has been called nirvana for guitar lovers. This year marks the 30th anniversary of the legendary shop that’s built guitars for the likes of Eric Clapton, Johnny Cash, Merle Haggard, The Stones, Jimmy Page, Bob Dylan and more.

From its inception as a “wild experiment” to current world famous status, this short documentary traces the story using never before seen archival imagery and conversations with the eight original master builders.

Special thanks to Fender and all the master builders, past and present, for inviting us into this amazing shop.

Director: Ross Haines
Creative Director: Nate Morley
Executive Producer: Kelly Magrath
Director of Photography: Chris Zamoscianyk
Cinematography: David Warshauer, Max Ritter, Mark Bame
AC: Ryan Zarate, Corey Sorensen
Editor: Andrew Litten
DIT: Sean Huntley
Sound Mix: Dan Hart (Shindig)
Score: Primary Colors
Production: Summerjax
Post Production: A-Frames Creative